Avantes, Enlightening Spectroscopy

Marketing Manager, North America

Avantes, Inc. | Louisville, Colorado

December 2016- Present

In the role of Marketing Manager for North America, I am responsible for the implementation of a global marketing strategy and the success of a variety of marketing campaigns.

Overview

  • Departmental budget of $75K
  • Monthly PPC budget of $1.5K
  • Grew website visitors by 34% in 2018
  • Increased website pageviews on the corporate website by 81% in 2018 and by 73% again through June of 2019
  • Salesforce.com & Pardot administrator. Oversaw upgrade and migration of CRM from legacy system, implementation of marketing automation solutions
  • Webmaster for US regional website, managed site development and launch.
  • Developed executive performance dashboards and project management tools to provide leadership with key marketing insights.
  • Provide ongoing team leadership for US marketing team including budget control, production timetable, content production, status reporting, and quality assurance.

The Rewards of Selling Science

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Projects Highlights

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