Avantes

Avantes Exhibition at SPIE Photonics West 2020

Event Marketing in the Age of Internet The importance of trade shows and event marketing has changed in the last decade. Major industry events used to be one of the primary ways for industry professionals to exchange knowledge, network, and explore new technologies. But just as ecommerce and online retail has changed the brick-and-mortar retail …

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Analytics Dashboard

I developed a marketing dashboard with two goals in mind: A.) provide my management team with reliable, on-demand information about the performance of key Avantes marketing initiatives, and to B.) automate and simplify my routine reporting requirements. The simplest and most cost-effective method of accomplishing these goals was to use Google Data Studio which makes …

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Photonics Magazine Byline

No, I’m not a scientist, but I do play on television… I take a journalistic approach and translate hard science into long-form content such as this article first published in Photonics Magazine in April 2018.

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