Redesigned the US regional website to boost market share and drive independent lead generation, launched an eCommerce pilot to expand digital reach, and developed strategic roadmaps for lead nurturing and business growth through targeted content funnels

Managed a monthly PPC ad spend, up to $2,000, optimizing campaigns for maximum effectiveness

Led the strategic restructuring of Pay-Per-Click in 2020, resulting in a 100% increase in US paid traffic and a parallel 90% surge in tracked engagement events. Organic traffic witnessed a remarkable 25% increase, while referral traffic grew by 19% in 2020.Contributed to a 7.4% rise in Marketing Qualified Leads (MQL) intake and a 10% increase in new sales opportunities compared to 2019

Led a PR campaign securing PBS Nova product placement and contributed expert editorial content to top photonics publications, enhancing industry recognition

Led the US marketing team, managing budgets, content, and production while developing automated dashboards for real-time executive insights

Oversaw the seamless migration of Customer Relationship Management (CRM) and marketing automation solutions to Salesforce and Pardot and served as system administrator